As technology reshapes every aspect of modern life, b-line is leading the charge in reimagining how buildings serve people and the planet. What started as a vision to make urban spaces greener and more efficient has evolved into a pioneering proptech company using AI to create buildings that respond intelligently to our needs. In this interview, we sit down with Logan Grooms, VP of Operations at b-line, to explore how the company is transforming static structures into dynamic, responsive environments that prioritize sustainability, health, and human experience. Logan shares insights into b-line’s innovative approach to building intelligence and its mission to create spaces that are as beneficial for occupants as they are for the environment. Join us as we delve into how b-line is not only advancing technology but also redefining the role of buildings in our lives and communities.
1. Tell us about b-line’s story and what brought you to the company. What makes b-line’s mission so special?
b-line’s story is one of innovation driven by necessity. The company started with a simple yet powerful mission: to make urban spaces greener, more efficient, and more responsive to the needs of the people using them. Over time, that mission evolved to where we are today—using AI to create intelligent buildings that enhance comfort, safety, and sustainability.
What drew me to b-line was the potential to make a real difference in people’s daily lives. In the past, buildings were static, unresponsive structures; at b-line, we’re reshaping them into intelligent environments that adapt, respond, and even anticipate human needs. The idea that buildings can support human well-being, conserve energy, and reduce their environmental footprint is not just forward-thinking—it’s essential. This work goes beyond technology; it’s about creating a lasting impact on how we live, work, and care for the planet.
2. What is b-line’s product, and how does it differ from traditional building systems?
b-line is pioneering a new generation of building intelligence that is proactive, not reactive. Traditional building systems were often limited to isolated functions—like turning on lights or controlling air conditioning—without regard to the building’s actual usage or occupants’ needs. b-line changes that by creating a fully integrated, AI-driven platform that understands occupancy patterns, environmental conditions, and user behaviors in real time.
With b-line, property managers and building operators aren’t just given controls; they’re given insights. Our platform uses data from multiple sensors and AI models to optimize everything from access control and HVAC to occupancy monitoring and safety alerts. This means buildings operate more efficiently, using energy only when and where it’s needed, which significantly reduces waste and lowers costs. In a world where energy conservation and environmental responsibility are more important than ever, b-line empowers buildings to play an active role in sustainability.
3. What impact is b-line having on issues people care about, like sustainability and health?
The beauty of b-line is that it combines high-tech solutions with high-impact results. One of our main goals is to reduce buildings’ environmental impact by optimizing resource usage. Our AI-driven HVAC systems, for example, can predict and adjust to occupancy trends, reducing unnecessary heating and cooling. By using energy more intelligently, we’re helping reduce greenhouse gas emissions and lower energy costs—two critical areas where buildings have traditionally lagged in terms of sustainability.
In terms of health, b-line is helping buildings become not just more efficient but also safer and healthier. Our platform can monitor occupancy density to prevent overcrowding, improving air quality and making sure spaces don’t become uncomfortable or unhealthy. With b-line’s sensors and AI, we can help ensure that ventilation systems are used effectively, reducing airborne contaminants and creating a more comfortable environment for occupants. Buildings can now support health and wellness goals, not just operational ones.
4. How does b-line make building management easier for operators and more beneficial for occupants?
b-line empowers building operators by giving them unprecedented control over every aspect of their property, all in one platform. Our technology makes managing a building more intuitive and proactive, shifting from reactive troubleshooting to predictive, data-driven decisions. For instance, if occupancy in a certain area of the building increases, our system automatically adjusts lighting and HVAC, ensuring comfort without the operator needing to intervene. This seamless management approach saves time, reduces workload, and ultimately improves the experience for building occupants.
For the people who live and work in these buildings, b-line creates environments that adapt to their needs in real time. From reducing wait times at access points to ensuring optimal temperatures and lighting, b-line enhances the quality of daily life. It’s about creating spaces that feel responsive and supportive, where technology serves the people inside without them even realizing it. Buildings equipped with b-line are spaces that foster productivity, comfort, and well-being—all while conserving resources.
5. How does b-line balance AI with the “human touch” to create these responsive environments?
At b-line, we believe that technology should enhance human experience, not replace it. Our AI handles the behind-the-scenes data and optimization, making adjustments based on patterns and real-time information, but the design is centered around people. We’ve engineered our systems to respond to human needs in ways that feel natural and intuitive, without overwhelming users with technology.
For example, our platform’s AI-driven adjustments ensure that HVAC, lighting, and access systems operate optimally based on occupancy patterns, but the decision-making on how spaces are configured and used remains with people. AI is the silent helper, handling the complexities of data and automation so humans can focus on the experience. In this sense, b-line creates a seamless partnership between people and technology, where the human element guides the purpose, and AI takes care of the process.
6. Sustainability is clearly important to b-line’s mission. What role does it play in your vision for the future of building management?
Sustainability is at the core of what we do because we see buildings as an integral part of a healthier planet. Traditionally, buildings have been significant consumers of energy and resources, with a large environmental footprint. b-line aims to change that by using AI to make every building we touch more efficient and less wasteful. When a building uses only the energy it needs, it not only lowers costs but also reduces strain on the environment.
Looking forward, our vision is to make sustainable, responsive buildings the norm. We’re continually refining our technology to find even more ways for buildings to operate in harmony with the environment. Imagine a world where buildings contribute to sustainability every day—where the spaces we inhabit don’t just serve us but also protect and preserve the planet. That’s the future we’re working towards with b-line.
7. What’s next for b-line, and what should we look forward to as the company continues to grow?
b-line’s journey is just beginning. Our next step is to deepen the ways our technology supports health, wellness, and sustainability. We’re exploring features that allow buildings to actively contribute to occupant wellness, from improved air quality and noise reduction to energy conservation that respects the planet. We’re not just building systems; we’re creating environments that can dynamically improve the quality of life for everyone inside.
What excites me most is the potential for b-line to set a new standard in the industry. We want buildings to be places where technology works invisibly to make everything run smoothly, sustainably, and healthily. We’re building a future where properties are more than assets—they’re proactive, sustainable partners in people’s lives. This is more than innovation; it’s our way of redefining what buildings can and should be for the people who use them and the world they’re a part of.